Storytelling and the Brain

Storytelling and the Brain

I encourage you to spend a few minutes to Google articles about the brain science behind storytelling.  Now that the MRI is everyday technology, researchers have been studying what goes on in our own thinking machines. Terms like “mirroring,” “neural coupling” and so...

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Speakers: What’s Your Call to Action?

Speakers: What’s Your Call to Action?

I believe you should always finish your talk with a CTA – a call to action. If you’re in sales (and who’s not?) you already know that at some point in the sales process you are going to go for the “close,” inviting the prospect to make a decision. Same thing as a...

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I Could Hear a Pin Drop

I Could Hear a Pin Drop

You’ve heard that phrase before, right?  Maybe even been in the room when a speaker said something and the whole place went very still, just for a moment? What’s that about? Well, I would bet that what had just been said was not data, statistics, academic jargon,...

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Do you have a Speaker One sheet?

Do you have a Speaker One sheet?

Want to be seen by prospective meeting and conference planners as a professional speaker? One of the best ways to do that is to create a “speaker one sheet.” This is a one page “brochure” which you have graphically designed. You can use it as the speaker page of your...

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