What’s your “Why” Story?

What’s your “Why” Story?

Among the variety of stories you can use to communicate with your customers and audiences, your “Why I do what I do” story is the one you simply must develop.  When you communicate the “why” behind your business this establishes a powerful heart connection to others....
Hooks to Grab Their Attention Right Away

Hooks to Grab Their Attention Right Away

Whenever possible, you should start a story or presentation with a statement or question which instantly draws your audience in. Here are some good ones you can use: ·         You know what keeps me up at night? ·         Have you ever felt like you’ll never…...